Prolight+Sound Exhibition: New technologies lead the transformation of event equipment and create new opportunities in the industry

May 23, 2024 - The annual Prolight+Sound exhibition was once again held grandly in Frankfurt, Germany. As the world's leading entertainment technology and service exhibition, this year's Prolight+Sound brings together innovative technologies and products from all over the world, showcasing the latest development trends in the field of activity equipment. The exhibition attracted tens of thousands of professional visitors and industry insiders, bringing unlimited opportunities and challenges to the event equipment industry.

New technologies lead industry trends

At this exhibition, the most eye-catching thing is undoubtedly the display of various emerging technologies, covering audio, lighting, vision, stage equipment and other fields. Here are a few outstanding technical highlights:

Immersive audio system:

Immersive audio technology became a major focus of the exhibition. Many companies demonstrated their latest 3D audio technology, providing audiences with an immersive listening experience through precise sound source positioning and dynamic sound effects processing. The immersive audio systems launched by well-known audio companies such as L-Acoustics and d&b audiotechnik have received widespread attention and praise.

Intelligent lighting control system:

Intelligent lighting control technology was vigorously promoted at this year's exhibition. Through the Internet of Things and artificial intelligence technology, the lighting control system can achieve more complex and sophisticated lighting effects. The latest intelligent lighting consoles displayed by MA Lighting and Robe Lighting can automatically adjust the lighting configuration according to the on-site environment and program needs, improving performance effects and efficiency.

Augmented Reality (AR) and Virtual Reality (VR) Technologies:

The application of AR and VR technology in activity equipment has brought new possibilities to the industry. Several companies demonstrated how to use AR and VR technology to enhance on-site experiences, from virtual stage design to audience interaction, greatly enriching event content. In particular, the display of VR concerts and virtual venues heralds the diversified development of future event forms.

Modular stage equipment:

The flexibility and scalability of modular stage equipment also shined at the show. The new modular stage system is not only easier to set up and disassemble, but also can quickly adjust the stage layout according to the needs of different activities, greatly saving time and labor costs.

Industry opportunities brought by new technologies
The emergence of these new technologies not only improves the effect of events and the audience's experience, but also brings many opportunities to the event equipment industry.

Enhance event experience and attract more viewers:

Advanced audio and visual technologies make events more immersive and interactive, attracting more audiences to participate. This provides event organizers with the opportunity to create a more unique and memorable experience, thereby increasing the event’s appeal and box office revenue.

Improve operational efficiency and reduce costs:

The intelligent and automated equipment management system significantly improves the operational efficiency of the event. Through automated equipment debugging and real-time monitoring, the complexity and error rate of manual operations are reduced. In addition, the modular design of the equipment also makes transportation and construction more convenient, reducing the overall cost.

Promote industry innovation and promote competition:

The introduction of new technologies has promoted the innovation process of the entire industry. Major manufacturers continue to introduce new technologies and products, stimulating the competitive vitality of the market. This not only prompts enterprises to continuously improve and innovate, but also promotes the improvement of industry standards.

Open up new markets and application scenarios:

The application of AR, VR and other technologies is not only limited to traditional concerts and exhibitions, but also opens up new markets for corporate activities, education and training, virtual tourism and other fields. Diverse application scenarios bring more business opportunities to equipment manufacturers and service providers.

Conclusion

The Prolight+Sound 2024 exhibition showcases the latest scientific and technological achievements in the field of event equipment. These technologies not only improve event experience and operational efficiency, but also bring new opportunities and development prospects to the industry. With the continuous advancement of technology and the expansion of application scenarios, the activity equipment industry will surely usher in more brilliant development in the future. All parties in the industry should seize the opportunity, continue to innovate, and jointly promote the advancement of event equipment technology to bring more exciting experiences to the audience.